Victoria Beckham Beauty changed the clean makeup landscape when it launched back in 2019. The products are the perfect blend of luxury and sustainability, with formulas that last all day (and night) and that you can feel good about wearing again and again. But until now, the only place you could shop the collection of fan-favorite kajal liners, barely-there lip tints, and sooty eye shadows was on the brand’s website (or at Beckham’s 36 Dover St. flagship in London). But with a new Bergdorf Goodman partnership in New York City, it’s now easier than ever to get your hands on Victoria Beckham Beauty.
“I’m so excited to launch my beauty collection at Bergdorf Goodman. My clothing line is sold here as well, so it’s really an extension of our partnership,” Beckham tells BAZAAR.com. “I know my community wants to be able to touch and feel products in person, and Bergdorf Goodman is the perfect showcase for that.”
The iconic department store is also the ideal place to try the brand’s newest launch: a creamy blush stick called Cheeky Posh. “It has an incredible texture, and it really lasts. It takes you through the day and gives your face such a lift. It’s perfect for a pout touch-up as well,” Beckham adds. The cream blush is available in five buildable shades for all skin tones: Knickers, a peachy melon; Playground, a terra-cotta nude; Major, a neutral pink; Miniskirt, a berry rose; and Rollerskate, a bright coral pink.
“The good thing about Cheeky Posh is everybody can use it in every shade. And you can really have fun with them,” Beckham says. “When you look at Rollerskate, for example, which is the bright-pink one, that’s the color that I would typically have been quite scared to use. It’s a really, really bright color. But actually, the reason I’m so passionate about it is because if you use a tiny little bit of it, it can really lift your look and brighten your complexion.”
Since the brand’s inception, Beckham has been keen on making sure that every product isn’t just fabulous, but incredibly easy to use. “I’m not a professional makeup artist, I love makeup. I love the fact that you can use Cheeky Posh on your cheeks, on your eyelids, on your lips, you know, there’s so much that you can do with that one little bullet,” she says.
Craig Barritt
Before wrapping her launch day at Bergdorf Goodman, Beckham lets us in on a few more beauty secrets. Her new moisturizing, nonsticky Posh Gloss inspired her to bring back an iconic look (“I loved the glossy lip in the ’90s. And I recently started desiring the glossy lip again,” she tells us), and her husband, David Beckham, uses her brand’s Priming Moisturizer in the shade Golden and Cell Rejuvenating Power Serum. “You know my husband, he doesn’t wear makeup, he doesn’t even wear a tinted moisturizer. But he will wear Golden just because it feels nice on the skin. It looks great. It doesn’t feel like he’s wearing anything that is any more than moisturizer,” she says.
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Victoria Beckham on Her New Blush and Beauty Partnership with Bergdorf Goodman
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