The past has always influenced the present, especially so when it comes to the fashion experience. This ever-evolving timeline of style is punctuated by moments, designers, and pieces that have shaped the canon—icons in their own right. This year, as Max Mara celebrates its 70th anniversary, creative director Ian Griffiths is looking to the brand’s archives to recreate four iconic coats: the 101801, Teddy Bear, Ludmilla, and Manuela.
This re-imagination of Max Mara’s most memorable coats arrives just in the nick of time. With the arrival of winter, beautifully-crafted outerwear is your most valuable possession. It shields you from cold weather, indeed, but a beautiful coat is also often the primary means of self expression throughout snow season. And when a strong coat enters the picture, a great outfit follows.
Below, discover how to interpret these timeless fashion heroes through a modern lens with four looks that prove icy weather is no match for great style.
Discover the Icon Coats
The 101801 Coat
Jens Ingvarsson
Jens Ingvarsson
If coats could talk, the 101801 would tell quite the story. This cashmere-wool icon, conceived by Anne-Marie Beretta in 1981, has graced the shoulders of movie stars and royals. Virtually unchanged since its debut, the 101801 has been in continuous production since its introduction. Many of the vintage coats are still in circulation around the world, cementing its impressive staying power.
Introducing the 101801 to your wardrobe is an instant style upgrade. It is enduringly versatile and refreshingly unique—the perfect blend of nostalgic and new. For an impactful look, try it with a graphic top and statement accessories.
The Teddy Bear Coat
Jens Ingvarsson
Back in the ’80s, Max Mara introduced its Teddy Bear coat crafted in plush long-pile fabrics. These noble fibers were originally developed in German mills for making high-end children’s toys. When Griffiths discovered these mills had been shuttered; the fabrics no longer made and the know-how seemingly lost, he aimed to recreate them. With a forward-thinking approach, the team worked with an Italian supplier to revive the technology that produces a unique faux fur defined by its pure camel hair on a base of silk. The result? Well, you’re looking at it.
The Teddy brings a lot to the table, namely texture and volume. It’s well-suited for a layered moment and plays nicely with staples like turtlenecks, blouses, and slacks. When subzero temperatures strike, bundling up in this extravagantly cozy coat will feel like heaven.
The Ludmilla Coat
Jens Ingvarsson
Jens Ingvarsson
It’s easy to see why the Ludmilla has served as a symbol of understated luxury for so long—the hand-stitched double-faced sable cashmere constructed in a wrap coat silhouette is the epitome of elegance and effortlessness. Ludmilla’s draped sleeves provide a relaxed fit and a matching belt ensures a cinched waist when desired.
You’ll never fall short of outfits with Ludmilla hanging in your wardrobe. It’s a strong match with seasonal patterns, like plaid, and weaves in nicely with a warm color palette of camel, cocoa, and cream.
The Manuela Coat
Jens Ingvarsson
Ever since its unveiling in 1998, the Manuela coat has provided perfect proportions and fit. Crafted in pure camel hair and offered in four distinct colors—camel, black, red, and navy—the wrap coat is a chic canvas for the modern dresser. The Manuela assimilates seamlessly to an all-black uniform. The quality-crafted texture of the coat contrasts separates like leather pants and heels and the well-balanced silhouette of the outerwear icon artfully pulls the outfit together.
Discover More Max Mara Icon Coats
All clothing and accessories by Max Mara. Art Direction by Mandi Hayes; Fashion Direction by Lauren Ingram; Styling by Bárbara Vélez; Makeup by Deanna Hagan; Hair by Amy Farid; Video by Basil Fauchier; Production by Kevin Kushner.
How to Wear Winter’s Most Iconic Coats
Source: Filipino Journal Articles
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