Welcome to The Everyday Edit, a series in which BAZAAR editors and fashion insiders share the items—coats, bags, boots, and more—that are so good, they’re in daily rotation.
Good jeans, like so many essentials in style and life, can be hard to find. There are more places than ever to shop for denim, but fewer trusted signposts to introduce you to the best pairs. When you finally discover everyday jeans with your ideal balance of fit and form, all the effort is worthwhile: You know you’ll wear them again and again.
What if you could cut out the search and meet your everyday jeans immediately? We know denim experts who can make the introduction. Ahead, eight creative directors, founders, and designers behind the best denim brands share the jeans they wear most often. Their everyday selects hit on best-sellers and hidden gems, from vintage fits at AGOLDE and With Jéan to breezy wide-leg jeans from ” data-vars-ga-product-id=”e38aa6ec-261a-4443-a65b-4829bc409794″ data-vars-ga-product-price=”0.00″ data-vars-ga-product-sem3-brand=”” data-vars-ga-product-sem3-category data-vars-ga-product-sem3-id data-affiliate-network data-affiliate=”true”>Warp + Weft. (In ” data-vars-ga-product-id=”34fef1b0-686a-4af5-9dfa-8b344b228cb6″ data-vars-ga-product-price=”0.00″ data-vars-ga-product-sem3-brand=”” data-vars-ga-product-sem3-category data-vars-ga-product-sem3-id data-affiliate-network data-affiliate=”true”>Universal Standard‘s case, they’re also found in more sizes than ever.) Whichever style you gravitate toward in jeans, the eight pairs denim experts love most will get as much play in your wardrobe as they do in theirs.
Jolene Cropped Straight-Leg Jeans
Citizens of Humanity
“Having a career in fashion often leads to talks with friends over dinner about what they need next. Our Jolene High Rise Slim Straight was my answer to my most recent dinnertime conversation where I admitted that I wasn’t entirely sure I could get dressed each week without our Jolene. With its vintage styling and slim straight leg it somehow has this chameleon-like vibe that allows it to go from one of my children’s sporting events, to work, and to date night and back again, all the while making your bum look incredible and your legs look like they go on for days.” —Marianne McDonald, creative director at Citizens of Humanity
Cynthia Crop High Relaxed Jean
Reformation
“Since moving to LA, I’ve been finding myself gravitating towards lighter washes and fits with a little more ease. Our Cynthia jean is our most popular style, and for good reason; it was inspired by the perfect vintage jean that you always want but can never quite find. This season, we designed it in a new cropped length, which in this light wash feels as easy as Sunday morning. Oh, and it happens to be made from regenerative cotton, meaning it’s sustainable, too.” —Puja Clarke, chief merchandising 0fficer at Reformation
90’s Pinch Waist High Rise Straight Jeans
“My go-to jean lately has been our vintage inspired 90’s Pinch Waist – a more tailored version of our 90’s Loose fit with a nipped-in top block and an easy, slim straight leg. It has this really cool, throwback appeal. I also find myself continuing to grab our pieced recycled leather version from my closet. It’s still an authentic, vintage-looking jean, but that flash of leather gives it such a cool, modern look. I love to style it with a big t-shirt and layer with a trench to accentuate the toned-down color block.” —Erin Meehan, design director at AGOLDE
Whitney Super High Rise Seam Tapered Leg Jeans
Universal Standard
“A great pair of jeans is essential to any wardrobe, but before we launched Universal Standard, I never understood why people found them comfortable for everyday wear…I know I’m not alone in that experience. After diving into the engineering behind how to make this closet staple more accessible for all of us, I fell in love with denim. Universal Standard offers a variety of denim styles, all in sizes 00-40, and my current favorite is the Whitney.
This is the perfect blend of comfort and style. Because of the super high waist, there is no muffin top cutting me in half, just ultra soft jeans that feel like joggers. The distressed wash and tapered cut mimic everything I aesthetically love about classic denim, but the subtle detailing down the front and back offers a unique design element that elevates the everyday jean. Like all closet staples should, the Whitney can be paired with anything. I like to wear mine with a classic white tee and add sleek, minimalist accessories to dress up the look when I’m transitioning from day to night.” —Alex Waldman, co-founder of Universal Standard
Newry Jean
With Jéan
“I live in my Newry Jeans. Sami, [my] co-founder, and I have been collecting vintage denim for the last ten years. We started With Jéan because we wanted to make pieces we could wear with our jeans. So the discovery process for us felt like second nature. We used our favorite rise and added a wider leg to this pair. We love to style it with a plain white tee or shirt.” —Evangeline Titilas, co-founder of With Jéan
NCE Wide Leg Jean
Warp + Weft
“We wanted to create a jean that anyone could throw on at any time and always look amazing. I typically wear mine with combat boots and a printed sweater, but a wide-leg is so versatile because it can be dressed up or down. Our manufacturing process is completely vertical so we see everything from fiber to finished garment, and this mid-indigo wash is a strong-hold denim that combines sculpting fibers and cotton to create a vintage-looking style that is still very breathable and slightly stretchy. The best part is our complete sustainability through water and energy-saving technologies.” —Sarah Ahmed, founder of Warp + Weft
Guizio Vintage Fit Denim 002
Danielle Guizio
“Denim has always played a big role in my life. When I was younger, I remember being intensely particular on the fit and wash of my denim even as a consumer. As I grew up from young adult to grown woman, my body was changing and I was finding it a challenge to discover brands that were offering jeans that actually fit our bodies in all the right places while also complementing our figures. Vintage denim seemed to have been the only denim that I felt truly safe and comfortable in. The hand-feel was soft and broken in, the fit was oversized, and my hips felt as if they weren’t being compressed. I would custom tailor all my denim to fit my hip-to-waist ratio, buying mens jeans and altering the waist to my size. I quickly realized there was a void in the market and it felt like it was my duty to help change that and provide women with a comfortable fit pair of jeans, something we don’t want to tear off by the end of a long day. We perfected our Guizio Vintage Fit Denim 002 style for nearly two years until we got it just right. It was my mission to provide the best of both worlds: comfort, practicality, and confidence.“ —Danielle Guizio, founder and designer of GUIZIO
Eco-Friendly Brut Sexy Jean
“I have been a fan of the Le Brut Sexy jean for years. It is the perfect high-waisted straight leg jean. Its raw fabric accentuates the body shape, it elongates the silhouette, and it’s made of 100% GOTS certified organic cotton. (For the Sézane denim line, we used 2x less water to produce the collection.) Even better is that the jean goes perfectly with everything, a pretty cardigan with the top buttons open, boyish knitwear, or a simple t-shirt; paired with a high-heeled sandal in summer or a pair of boots in winter. I love it in white—it brightens the outfit instantly.” —Morgane Sézalory, founder of Sézane
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